Reeva: Automating Product Cataloging for B2B Suppliers
Neek Zanfack
Reeva automates product cataloging for B2B suppliers at scale.
We take unstructured product data like spreadsheets, PDFs, and photos and convert it into structured catalogs ready for inventory systems, ERPs, and marketplaces.
This allows B2B suppliers to move inventory online at scale.
The problem
B2B suppliers process thousands of unique items each month, but their product data is fragmented. Specifications arrive in spreadsheets. Critical details live in PDFs. Condition and configuration are captured in images. Before inventory can move downstream, this information has to be manually interpreted and entered into systems.The same data is handled repeatedly by different teams. Errors accumulate. Backlogs form. Growth depends on adding people, not increasing throughput. At higher volumes, manual cataloging limits the business.
Who Reeva is for
Reeva is built for B2B suppliers processing roughly 2,000 to 20,000 unique items per month. We are starting with industrial suppliers and equipment sellers where inventory is complex, often one of one, and catalog accuracy directly impacts value. These teams already operate at scale and feel the constraint.
What this enables
When cataloging is automated, inventory can move through systems without friction. Suppliers publish faster, maintain consistency across platforms, and increase volume without adding operational headcount. Catalogs stop being a bottleneck and become infrastructure. This is how B2B commerce moves online. Reeva enables it by removing cataloging as a constraint.