Athletic Wear and Athleisure on Poshmark

Athletic Wear and Athleisure on Poshmark

The world of fashion resale is constantly evolving, but one category remains a consistent top performer: athletic wear. The rise of “athleisure” has transformed workout gear into everyday wear, creating a massive, sustained demand on platforms like Poshmark.

For resellers, this trend represents a significant opportunity. Selling athletic wear on Poshmark can be highly profitable, with fast turnarounds and dedicated buyers searching for specific brands and styles.

This guide will cover everything you need to know about dominating the athleisure Poshmark market. We’ll explore the top brands that sell, best practices for sourcing and listing, and how to scale your business from a side hustle to a full-time operation with powerful tools designed for resellers.

Why Selling Athletic Wear on Poshmark is a Smart Move

If you're looking for a reliable category to boost your Poshmark sales, athleisure is an excellent choice. Athletic wear, or “athleisure wear” as it is also called, is incredibly popular right now, which means it will definitely sell on the app.

This isn’t just a fleeting trend; it’s a fundamental shift in how people dress. Comfort, function, and style have merged, making high-quality leggings, sweatshirts, and performance tops staples in modern wardrobes. Buyers flock to Poshmark to find their favorite premium brands at a discount, hunt for discontinued "unicorn" items, or simply refresh their activewear collection sustainably.

The data from successful resellers backs this up. One seller notes that, on average, their athletic wear inventory typically sells in 15 days or less. This rapid turnover means you can reinvest your capital quickly and continuously grow your business.

Top Brands to Sell: Lululemon, Nike, and More

While many activewear brands can do well, certain names consistently outperform the rest on Poshmark. Knowing your athletic wear brands and what sells best for you is crucial for success. Focusing your sourcing efforts on these proven winners can dramatically increase your sales velocity and profit margins.

The brands that sell exceptionally well on Poshmark include Nike, Lululemon, Gymshark, Alo Yoga, and Athleta.

Nike activewear is a perennial favorite, with a broad appeal that spans from serious athletes to casual wearers. Lululemon resale is a major driver of traffic and sales on Poshmark, with a cult-like following that actively seeks out both new and older styles. Athleta is another favorite for many resellers, prized for its quality and inclusive sizing.

Deep Dive: Mastering Lululemon on Poshmark

Selling Lululemon on Poshmark is a business model in itself for many top resellers. The brand's strong identity and loyal customer base make it a resale powerhouse. However, because of its popularity, the market is also competitive. To stand out, you need a strategic approach.

Optimize Your Listings

Success starts with a flawless listing. To attract buyers quickly, you must optimize your Lululemon listings with high-quality visuals and accurate, detailed descriptions. Use bright, clear photos from multiple angles, showcasing the logo, size dot, fabric tag, and any unique features or flaws. In your description, include the style name (if you know it), color, inseam, measurements, and fabric type. The more information you provide, the more confident a buyer will be in their purchase.

Engage with the Community

Poshmark is a social marketplace, and engagement is key to visibility. Consistently engage with the Poshmark community by sharing your own listings and following other users. This simple activity enhances the visibility of your Lululemon items, getting them in front of more potential buyers. Sharing your items to relevant, themed Posh Parties—like "Lululemon" or "Best in Activewear"—is another powerful way to promote your products and drive engagement.

Leverage Brand Power and Price Strategically

Utilize Lululemon's strong brand identity to market your items effectively and justify your pricing. Buyers understand the value and quality of Lululemon, so you don't need to underprice your items. However, it's essential to monitor competitors’ pricing for similar Lululemon items and adjust your listings accordingly to remain attractive and competitive.

Best Practices for Sourcing and Selling Athletic Wear on Poshmark

Building a profitable athleisure business on Poshmark requires a smart sourcing strategy and efficient listing habits. Following a few best practices can set you up for consistent sales and healthy profit margins.

What to Source

While almost any type of athletic wear can sell, some categories are more reliable than others. Many successful resellers focus on leggings and pants when selling athletic wear. These are high-demand items that buyers are always searching for. Sweatshirts and long-sleeve tops are also excellent sellers, especially from popular brands.

Control Your Cost of Goods

Profit is made during sourcing. A common strategy is to not spend more than $5-$10 per piece when investing in athletic wear to sell. This discipline ensures you have room for a healthy profit margin, even on everyday items. The exception to this rule is when you find a high-demand, discontinued item that has the potential for very large profit margins. In those cases, spending more than $10 can be a wise investment.

Where to Source

You don't need a secret supplier to find great inventory. Many top resellers find their athletic wear at various thrift stores, Plato’s Closet, and Clothes Mentor. Consistency and a good eye for quality and brands are all you need to build a fantastic inventory from these accessible sources.

The Challenge of Scaling Your Poshmark Business

As your Poshmark closet grows, so do the administrative tasks. Listing, sharing, sending offers, relisting stale items, and managing inventory across multiple platforms can quickly become a full-time job. Manually handling these tasks is not only time-consuming but also limits your growth potential.

You might find yourself spending more time on admin work than on sourcing new inventory or engaging with customers. This is the point where many resellers hit a plateau. To break through and truly scale your business, you need to leverage automation and tools designed to handle the repetitive work for you.

How Our Platform Supercharges Your Athletic Wear Resale Business

This is where we come in. Our platform is designed to simplify and automate the complexities of running a resale business, giving you back valuable time to grow and focus on what matters most. We help you move beyond manual tasks and scale with ease, whether you're selling on Poshmark, eBay, Mercari, Depop, or all of them combined.

Sell Smarter and Faster with AI-Powered Listings

One of the most time-consuming parts of reselling is creating listings. We turn photos into listings instantly. Simply upload your photos, and our platform creates complete listings for you, complete with optimized titles, detailed descriptions, and suggested prices. As one of our users, FabFam, put it, "Reeva has cut my listing time by more than half. I can take photos, voice-to-text my details, and let Reeva handle the rest."

List Everywhere with One Click

To maximize your sales potential, you need to be where the buyers are. Our platform allows you to publish your items to all major marketplaces with one click, without ever switching tabs. Our multi-store support helps you sell across all your stores effortlessly, reaching a wider audience and increasing your chances of a quick sale.

Save Time with Powerful Automation

Imagine your business running and growing, even when you're not actively working on it. We make that possible with a suite of automation features.

• Automatic Poshmark Sharing: We automatically share your products on Poshmark to keep them at the top of search results and increase visibility.
• Automatic Offers to Likers: Send personalized offers to potential buyers automatically, encouraging them to purchase without you lifting a finger.
• Automatic Relisting: We relist your stale products automatically to keep your inventory fresh and in front of new buyers.
• Automatic Delisting: Our most-loved automation feature instantly delists sold items across all platforms. This prevents you from overselling and protects your seller reputation. AlistairBP says this is the feature they "couldn't live without."

Ready to automate your Poshmark tasks and save hours every week? Start your free trial with us today and see how our automation can transform your workflow.

Manage and Grow with Ease

Growth requires more than just listing and selling; it requires smart management. We provide the tools you need to operate like a professional business. You can update and manage hundreds of listings in bulk, track your sales and profits with powerful business analytics, and even give team members access with multi-user account options as your operation expands.

TUFFNY, one of our users, noted, "I've cut down my admin time by at least 30%, which has allowed me to source more products and expand my offerings."

Simplify Your Finances with Built-in Accounting

Tired of spreadsheet chaos come tax time? Our platform includes a full suite of built-in accounting tools designed specifically for resellers.

• Connect Your Accounts: Securely connect your bank accounts, and we'll automatically record your transactions, expenses, and fees.
• Seamless Record-Keeping: Upload photos of receipts and attach them directly to transactions for easy record-keeping and audit protection.
• Tax-Ready Categorization: We automatically categorize your income, fees, and expenses so you can easily file your taxes with confidence.
• Clear Reporting: Generate clear profit and loss reports to understand your business's financial health and make smarter decisions.

Case Study: How Resellers are Growing with Us

Don't just take our word for it. Resellers across the country are using our platform to achieve incredible results. Vintage Vault WV increased items sold by 372% in just three weeks and can now list 10 times more per hour. Nuzzydeals saw a 7x increase in sales and a 60% increase in listing speed.

AlistairBP went from selling 3-5 items a week to 10-15 items a day, managing around 1,000 listings at a time. They credit this growth to being able to manage their entire business through their iPhone with our app, calling it "truly industry-leading."

These stories highlight a common theme: our platform provides the tools to break through growth ceilings, reduce administrative work, and dramatically increase sales and efficiency.

Experience the growth for yourself. Try our Business plan to unlock full automation, accounting, and multi-store support.

Beyond Poshmark: Scaling with Your Own eCommerce Store

Once you have built significant traction on marketplaces like Poshmark, the logical next step for scaling your brand is to launch your own online store. Creating your own eCommerce website with a provider like Bluehost gives you full control, builds a unique brand presence, and can lead to potentially higher profit margins.

Having your own site allows you to sell product categories that marketplaces might not support and gives you complete ownership over your branding, margins, and invaluable customer data. It's the ultimate step in transitioning from a reseller into a true brand owner.

Tools like Bluehost eCommerce Premium can give you a powerful head start. It’s an add-on bundle for WordPress that includes advanced features to supercharge your store. These features often include:

• AI Website Creator: Eliminates technical guesswork and helps launch your store faster.
• Secure Payment Integration: Built-in gateways like PayPal and Stripe foster trust and increase sales.
• WooCommerce SEO: Tools like Yoast SEO help optimize your store to attract more organic traffic from search engines.
• Multichannel Management: Some solutions allow you to manage your own store and marketplace inventory from a single dashboard.

When you're ready to expand your reach and build a professional website, launching your own WooCommerce site is a fantastic way to scale your sales and take full control of your customer experience.

Conclusion: Your Path to Athleisure Reselling Success

The athleisure market on Poshmark presents a tremendous opportunity for resellers who are willing to learn the top-selling brands and apply best practices for sourcing and listing.

Brands like Lululemon, Nike, and Athleta are your keys to attracting eager buyers. By focusing on high-quality listings, smart pricing, and consistent engagement, you can build a thriving closet. However, to truly scale and avoid burnout, leveraging technology is no longer optional—it's essential.

Our all-in-one platform is built to handle the repetitive, time-consuming tasks that hold resellers back. From AI-powered listings and cross-platform publishing to full automation and built-in accounting, we provide everything you need to manage and grow your business efficiently.

Stop juggling multiple apps and start focusing on growth. Start your free trial today and discover how thousands of resellers are saving time, increasing sales, and building the business of their dreams.