Creating Bundle Deals on eBay

As a reseller, you're always looking for strategies to increase your average order value, move inventory faster, and stand out from the competition. One of the most effective but often underutilized methods on eBay is creating bundle deals.

By grouping items together, you not only offer more value to your customers but also streamline your own sales process. This comprehensive guide will walk you through everything you need to know about eBay bundles, from the mechanics of creating bundle listings to best practices for making them irresistible to buyers.

We'll also explore how leveraging the right tools can help you scale these efforts, saving you time and dramatically boosting your sales. Let's dive in.

Understanding eBay Bundles: A Reseller's Secret Weapon

At its core, an eBay bundle is a single listing that includes multiple items sold together as a package. This can take several forms, making it a flexible strategy for any type of inventory.

Bundles are an excellent way to push complimentary products, such as a video game console with controllers and games, or a camera with a lens, case, and memory card. They are also incredibly effective for generating sales from replenishable items, like a set of craft supplies or a multi-pack of skincare products.

You can even group multiples of the same product into what eBay often calls an eBay lot listing. This is perfect for selling items like a set of ten identical t-shirts or a case of vintage trading cards.

Why Should You Create eBay Bundles?

The benefits go far beyond simply selling more items at once. Creating smart bundles is a strategic move that impacts your bottom line and efficiency.

One of the biggest advantages is the potential to increase your sales and offer compelling discounts. Many buyers are actively looking for a complete package and are willing to pay more for the convenience of a one-click purchase. You can consider offering discounts for these bulk purchases, making your listing more attractive than buying each piece individually.

Furthermore, bundling can save you money. For example, if you have several fixed-price listings and a buyer wants to purchase them all, you can revise one of the existing listings to include the other items. By doing this, you create a bundle without incurring an additional listing fee, consolidating your sales into one efficient transaction.

How to Create eBay Bundle Listings: A Step-by-Step Guide

While the benefits are clear, the process of creating bundle listings on eBay has some specific steps you need to follow to ensure your listing is categorized correctly and seen by the right buyers.

Here’s how to do it directly on the eBay platform.

Setting Up Your Bundle Listing

Follow these steps in the eBay listing creation form to correctly designate your listing as a bundle:

1. Enable the Bundle Option: In the item specifics section of the listing form, find the "Bundle Listing" dropdown menu and select Yes.
2. Update Your Description: Make sure your item description clearly states that it is a bundle. Including the word "Bundle" helps with clarity for the buyer and for eBay's search algorithm.
3. Specify Bundled Items: This is the most crucial step. Under the "Bundle Listing" dropdown, click the "Add your own item specific" link. A new set of fields will appear.
4. Label and List Your Items: In the first box, type "Bundled Items". In the second, larger box, list every single item included in your bundle. Be specific and clear.

It's important to note that when using this method, you are manually describing the bundle's contents. You do not choose the bundled items from your other active listings or your inventory of created products.

Handling Product Identifiers for Different Bundle Types

Product identifiers (like UPC, EAN, or ISBN) are critical for visibility in eBay's search results. How you handle them depends on the type of bundle you're creating. According to eBay's official guidance, you should follow these rules:

Using Item Specifics for Detailed Bundles

For certain categories, eBay provides even more detailed item specifics to help you define your bundle. For example, in a category like Embroidery Kits, you'll see a list of potential inclusions like "Canvas," "Thread," "Needle," and so on.

You can simply check the boxes for everything that is included in your specific kit. If you have an item in your bundle that isn't on the pre-populated list, you can use the option at the bottom to add your own custom item specific to make sure your listing is 100% accurate.

While these steps are straightforward, managing the details for dozens of listings can quickly become a significant time investment. That's where a powerful tool can transform your workflow. With our platform, many of these tedious eBay fields are preset, saving you valuable time and effort on every single listing. Ready to see how we can speed up your listing process? Learn how to list and sell faster.

Best Practices for High-Converting eBay Bundle and Lot Listings

Creating the listing is only half the battle. To maximize your sales, you need to optimize your bundle listings to attract and convert shoppers. These best practices apply to both eBay bundles and eBay lot listings.

Crafting the Perfect Title and Description

Your title is the first thing a potential buyer sees. Make it count.

Write a clear and concise title that is no more than 80 characters. Use keywords a buyer would search for, like "Camera Bundle" or "Craft Supply Lot." Always double-check for correct spelling.

Your description should be accurate and detailed. Use the product details from the eBay catalog whenever possible to populate your listing with reliable information. Clearly reiterate what is included in the bundle to avoid any confusion.

The Power of High-Quality Photos

Photos sell products, especially online. eBay allows you to include up to 24 pictures for free in your listing—use them.

Photograph the entire bundle as a group, and then take individual shots of key components. Show the items from different angles so buyers can get a complete view.

Honesty is crucial. Include clear photos of any scratches, flaws, or signs of wear. Building trust with buyers leads to more sales and fewer returns.

A few more photo tips: never add borders or text to your images, as this can clutter the view and may violate eBay's policies. If your item is not brand new, do not use a stock photo as your main picture, even if you use details from the eBay catalog.

Nailing the Details: Item Specifics and Categories

The more details you provide, the better. Fill out as many item specifics as you can, including make, model, size, color, and style. These details act as filters in eBay's search, helping serious buyers find your listing.

Pick the category that is most relevant for your item. If your bundle could logically fit into two categories (e.g., a vintage video game and a collectible toy), you can choose to list it in a second category for broader visibility, though this may incur an additional fee.

Setting Clear Terms and Policies

Avoid post-sale issues by being upfront about your terms. Clearly state all shipping and handling costs within the listing.

List the accepted payment methods you take. Finally, detail your return policy, including any specific conditions or limitations for international buyers. A clear and fair policy builds buyer confidence.

Scale Your eBay Business: How Reeva Automates and Simplifies Bundles and More

Creating individual bundle listings is a great start, but what happens when you want to create dozens of them while also selling on Poshmark, Mercari, and Depop? The administrative work can quickly become overwhelming.

Managing inventory, creating listings, and ensuring items are delisted across all platforms when they sell is a massive time commitment. This is precisely the challenge we built our platform to solve. We are designed to help resale businesses like yours accelerate growth and scale with ease.

Trusted by top resellers across the U.S., including Nuzzydeals and Vintage Vault WV, we provide the tools you need to automate tedious tasks and get your time back.

List Faster and Smarter

Imagine turning a few photos into a complete eBay listing in moments. With our platform, you can. Just upload your photos, and we'll help create complete listings with titles, descriptions, and prices.

As reseller Northwest Fab Finds puts it, “...most essential fields are preset for me (including tedious eBay fields). This is a HUGE time saver.”

Our goal is to eliminate the friction in your selling process. With one click, you can publish your items to all your marketplaces without juggling multiple tabs. This multi-store support allows you to reach more buyers effortlessly, whether you're selling a unique bundle on eBay or cross-listing a t-shirt to Depop.

Ready to cut your listing time by more than half? Start your free trial today.

Save Time with Powerful Automation

The single biggest challenge for multi-platform resellers is overselling. Selling a bundle on eBay and forgetting to remove it from Poshmark can lead to canceled orders and unhappy customers. Our platform solves this with automatic delisting.

When an item sells on one marketplace, we automatically delist it from all others. Reseller AlistairBP says, “The feature I use 100% the most—and couldn't live without—is the AUTO-DELIST feature.”

But our automation goes further. We can automatically relist stale products to keep them fresh in search results and even send personalized offers to potential buyers on your behalf. Imagine creating a bundle, selling it on eBay, and having it automatically removed from your other stores without you lifting a finger. That's the power of our automation tools.

Grow Your Business with Ease

True scaling isn't just about listing faster; it's about managing your entire business more efficiently. We provide the tools to do just that.

You can update and manage hundreds of listings in bulk, track your sales and profits with powerful business analytics, and even give team members access with multi-user accounts. These are the features that turn a side hustle into a full-time business.

As TUFFNY from New York shared, "I've cut down my admin time by at least 30%, which has allowed me to source more products and expand my offerings." More time for sourcing means more opportunities to create profitable eBay bundles. Our management tools are designed to help you grow.

The results speak for themselves. Nuzzydeals saw a 7x increase in sales after using our platform. Vintage Vault WV sold over 372% more items in just three weeks. AlistairBP went from selling 3-5 items a week to 10-15 items a day.

See more success stories from resellers just like you on our customer page.

Start Bundling and Boosting Your Sales Today

eBay bundles are a powerful strategy for any reseller looking to increase their average order value, move stale inventory, and provide more value to customers.

By following the specific steps for creating bundle listings and adhering to best practices for photos, titles, and descriptions, you can create offers that are too good for buyers to pass up.

However, to truly scale your efforts and build a resilient resale business that operates across multiple platforms, automation and efficiency are no longer optional—they're essential.

Stop spending all your time on manual tasks and start focusing on what truly matters: growing your business. We simplify and automate your entire resale operation, from listing to delisting. We help resellers turn their passion into a thriving business.

Ready to see how we can help you? Start your 7-day free trial of Reeva now and experience the difference for yourself.