Depop vs. Poshmark for Sellers: Which Platform Earns You More?

Depop vs. Poshmark for Sellers: Which Platform Earns You More?

Choosing the right online marketplace is one of the biggest decisions a reseller can make. It can be the difference between stagnant inventory and consistent sales. Two of the most popular platforms today are Poshmark and Depop, each with its own unique audience, fee structure, and path to success.

The question on every seller's mind is: which one is better? When it comes to depop vs poshmark, the answer isn’t always straightforward. It depends entirely on what you’re selling, who you’re selling to, and how you want to run your business.

This in-depth guide will break down the critical differences between selling on poshmark vs depop. We'll cover everything from commission fees and shipping logistics to target demographics and best-selling items, helping you decide whether depop or poshmark for selling is the right move for your inventory. We'll also show you how top sellers are skipping the "either/or" debate and scaling their businesses by selling on both platforms effortlessly.

Depop vs. Poshmark: A Head-to-Head Comparison

Before we dive deep, here’s a quick overview of how the two platforms stack up against each other.

Seller Fees: Where Does Your Money Go?

Fees are a critical factor that directly impacts your profit margin. The fee structures on Poshmark and Depop are fundamentally different, especially following recent changes.

Poshmark's Fee Structure

Poshmark’s fee system is known for its simplicity, but also for being one of the highest in the industry.

The platform charges a straightforward commission on every sale:

• For all sales under $15, Poshmark takes a flat fee of $2.95.
• For all sales of $15 or more, Poshmark takes a 20% commission from the final sale price.

While this 20% can feel steep, it's important to note that there are no extra listing fees or separate payment processing fees. What you see is what you get. Compared to all other reselling online platforms, Poshmark has the highest selling fee.

For sellers looking to increase visibility, Poshmark also offers a paid promotion service called Poshmark Promoted Closet, which incurs additional fees.

Depop's Fee Structure

Depop made a significant change in July 2024 by completely eliminating its selling fee for listings created after July 15, 2024. This move makes it a far more attractive platform from a cost perspective.

However, sellers are still responsible for a transaction fee on all sales. This fee covers the cost of payment processing through Depop Payments and varies by location. In the United States, the transaction fee is 3.3% of the total sale price plus a flat $0.45.

Depop also offers an optional feature called Boosted Listings. If you opt-in and your item sells through a boosted placement, an 8% boosting fee will be deducted from the total sale amount. Even with this optional fee, Depop has significantly lower fees than Poshmark.

The Verdict on Fees

When it comes to fees, Depop is the clear winner. The removal of its selling commission gives sellers a much larger slice of the profit on every sale.

While Depop's fees are lower, managing sales and calculating net profit across platforms can get complicated. Our platform includes full-service accounting tools to automatically track your income, fees, and expenses. You can connect your bank accounts, and we will automatically record your transactions and categorize income and fees, so you always know your true profit margin without ever touching a spreadsheet. As one of our users, PCT Vintage Finds, said, "No more spreadsheets. My bookkeeping is now all automated."

Ready to automate your accounting and see your real profits? Start your free trial with us today.

Target Audience & What Sells Best

Understanding the customer base of each platform is essential for successful selling. You wouldn't open a high-end boutique in a skate park, and the same logic applies to online marketplaces.

Selling on Poshmark: The Millennial Marketplace

Poshmark’s target audience is primarily Millennials. These shoppers are often looking for quality, recognizable brands and contemporary styles. The platform has a polished, boutique-like feel, making it a social marketplace rather than just a place to buy clothes.

Poshmark is a great platform for anyone looking to sell mid to high-end products. Brands like Madewell, Coach, Zara, and the Banana Republic perform exceptionally well. There is also a significant market for new items, and you will see the phrase “New with tags” frequently. Sellers can often earn a premium for brand new items.

Poshmark shoppers are generally less concerned with high-value vintage pieces and more focused on current or recent-season styles from established names.

Selling on Depop: The Gen-Z Thrift Store

Depop is the go-to marketplace for Gen-Z. With the majority of its users under the age of 25, the platform has a distinct, youthful energy and acts as a sort of online thrift store.

Here, vintage finds, unique streetwear, and trendy, fashionable items command premium prices. It's not about the brand name as much as it is about the style. On Depop, people will pay top dollar for goods that are perceived to be either high-quality or particularly fashionable.

Think of iconic items like Doc Martens, classic Levi's jeans, or trendy pieces from retailers like Urban Outfitters. If your inventory is unique, vintage, or aligned with current youth trends, Depop is where you'll find your audience.

Choosing Your Platform Based on Inventory

So, should you choose depop or poshmark for selling? The answer lies in your closet. If you specialize in selling contemporary, mid-to-high-end brands, Poshmark is likely your best bet. If your inventory is filled with vintage gems, unique streetwear, and trendy pieces, Depop is the ideal marketplace.

But what if you sell both? You don't have to choose. Top sellers maximize their reach by selling where the buyers are, and that often means being on multiple platforms at once.

We built our platform for this exact scenario. You can list an item once and, with a single click, cross-list it to Poshmark, Depop, eBay, and Mercari. This instantly multiplies your visibility without multiplying your workload. As our user Lawyerposh discovered, you can "upload an entire existing closet (e.g. from Poshmark) on a phone app with virtually no user input."

The Shipping Showdown: Costs and Convenience

Shipping is a crucial part of the reselling process that can affect both your profits and your customer's experience. Poshmark and Depop handle shipping in very different ways.

Poshmark Shipping

Poshmark is known for its streamlined shipping process. When an item sells, Poshmark provides the seller with a prepaid, pre-addressed USPS Priority Mail shipping label. The buyer pays a flat $8 shipping fee.

This simplicity is a major advantage. Even better, because the labels are for Priority Mail, sellers can use the free shipping supplies offered by USPS, saving money on boxes and mailers.

However, the flat $8 shipping fee can be a con for sellers trying to move smaller items that weigh less than a pound, like a t-shirt or a pair of earrings. The high shipping cost can deter buyers or eat into profits if the seller chooses to offer discounted or free shipping, a cost they must incur themselves. On the plus side, Poshmark handles all returns and pays for the return shipping, so sellers don't have to worry about that expense.

Depop Shipping

Depop offers more flexibility. Sellers can choose to ship with a Depop label or elect to ship on their own. If a seller chooses to ship on their own, they are responsible for purchasing their own shipping label and providing tracking to the buyer.

This flexibility allows sellers to find the most cost-effective shipping method for each item, which can be a huge advantage for smaller, lightweight products. However, it also means more work for the seller. Additionally, if a seller wants to ship internationally, they must ship on their own.

Which Shipping Model is Better for Sellers?

Poshmark offers simplicity and convenience, while Depop offers flexibility and control. If you want a hands-off, streamlined process, Poshmark is excellent. If you want to optimize shipping costs for each item and don't mind the extra steps, Depop gives you that power.

Managing different shipping rules, purchasing labels, and tracking orders across multiple platforms can quickly become overwhelming. Our platform simplifies this by consolidating all of your sales data into one place. You can easily manage your inventory and track every order, no matter where it sold. This drastically cuts down on admin time. Just ask our user TUFFNY, who was able to reduce their admin work by at least 30% with our tools.

Potential Earnings: A Case Study

The ultimate goal is to earn as much as possible. So, where can you make more money? Let's look at some data from reseller Haley Burson.

In her experience, the average earnings per item were vastly different on each platform:

• Poshmark Average Earnings: $22.92 per item
• Depop Average Earnings: $3.21 per item

At first glance, Poshmark seems like the clear winner. However, context is everything. Haley noted that her Poshmark average was higher than normal because she sold some collectible Blackmilk pieces, some awesome 1950s vintage items, and a Laura Ashley dress. These higher-value sales bumped up her overall average.

Conversely, she felt her Depop sales gave a more accurate average earning per item for "normal" inventory. This demonstrates that potential earnings are tied directly to the alignment of your specific items with the platform's audience, not just the platform itself. High-value, niche items can skew averages anywhere.

Scale Your Business Beyond One Platform with Reeva

The debate of Depop vs Poshmark for selling often misses the most important strategy employed by top resellers: they don't choose. They sell on both, and they use powerful tools to do it efficiently.

We designed our platform to accelerate growth for resale businesses, helping them scale with ease. Instead of spending your time on tedious administrative tasks, you can focus on what matters—sourcing great products and growing your sales.

Sell Smarter and Faster

Listing is one of the most time-consuming parts of being a reseller. Our platform transforms this process. Simply upload photos, and our AI will create complete listings for you, including optimized titles, detailed descriptions, and suggested prices.

As our user FabFam from Washington says, "Reeva has cut my listing time by more than half. I can take photos, voice-to-text my details, and let Reeva handle the rest."

Once your listing is ready, you can publish it everywhere with one click. Our multi-store support lets you sell across all your marketplaces—Poshmark, Depop, Mercari, and eBay—without ever switching tabs, maximizing your reach effortlessly.

Save Time with Powerful Automation

Growth comes from consistency, and consistency is powered by automation. Our platform puts your business on autopilot with features designed to boost visibility and maximize sales.

You can automatically share your products on Poshmark, send personalized offers to buyers, and relist stale products to keep them at the top of search results. Most importantly, you can instantly delist sold items across all platforms to prevent overselling.

AlistairBP, a reseller from Georgia, calls this a must-have feature: "The feature I use 100% the most—and couldn't live without—is the AUTO-DELIST feature." Before using our tools, AlistairBP was selling 3-5 items a week. Now, they manage around 1,000 listings and sell 10-15 items a day.

Grow with Unmatched Business Tools

We provide everything you need to manage and scale your business. You can update and manage hundreds of listings in bulk, track sales and profits with powerful business analytics, and even give team members access with multi-user account options.

The results speak for themselves. Vintage Vault WV saw a +372% increase in items sold in just three weeks and could create 10 times the number of listings per hour. Nuzzydeals in Denver saw a 7x increase in sales. These aren't just small gains; this is transformational growth, powered by having the right tools.

Best of all, you can manage your entire business seamlessly on mobile, desktop, or tablet. There's no need for a Chrome extension or to keep your laptop running for operations to continue.

Start your free 7-day trial of Reeva today and see how we can help you sell more, in less time.

Conclusion: So, Depop or Poshmark for Selling?

After comparing the two platforms, it's clear there's no single "best" choice for every seller. The right platform for you is the one that best aligns with your inventory and business goals.

Let's summarize the key differences in the depop vs poshmark matchup:

• Fees: Depop is the undisputed winner with its zero-commission model, leaving more money in your pocket after every sale.
• Audience: Choose Poshmark if you sell contemporary, mid-to-high-end brands for a Millennial audience. Choose Depop for vintage, trendy, and unique items targeting Gen-Z.
• Shipping: Poshmark offers unmatched simplicity, while Depop provides the flexibility to optimize costs.

The smartest strategy for serious growth is not to choose one over the other, but to expand your presence across multiple platforms. Selling on both Poshmark and Depop doubles your potential customer base, but it can also double your workload—unless you have the right partner.

Instead of choosing between Depop and Poshmark, use both and let us handle the hard work. Our all-in-one platform automates and simplifies the entire resale process, from creating AI-powered listings and cross-posting them everywhere to managing inventory and handling your accounting. It's time to stop juggling and start growing.

Ready to transform your resale business? Start your free trial today and discover why top resellers trust us to help them scale.