Following Your Favorite Brands on Poshmark

Following Your Favorite Brands on Poshmark

Poshmark is a bustling marketplace, a treasure trove for fashion lovers and a dynamic sales channel for savvy resellers. Whether you're hunting for a specific handbag or aiming to build a profitable online boutique, one factor stands above the rest: the brand.

Understanding which brands hold their value, which ones fly off the virtual shelves, and how to track them down is the secret to mastering the platform. For sellers, this knowledge transforms sourcing from a guessing game into a calculated strategy.

This comprehensive guide will walk you through the essential strategies for following, finding, and getting alerts for your favorite brands on Poshmark. We'll explore the top-performing labels across different categories and show you how automating your workflow can turn brand knowledge into consistent profit.

The Most Profitable & Popular Brands on Poshmark

Before you can start following brands, you need to know which ones are worth your time. The right inventory can lead to faster sales and higher profits. Data from across the platform reveals clear winners in several key categories, from high-end luxury to everyday athleisure.

Luxury Leaders That Command Top Dollar

In the high-end segment of Poshmark, a few iconic names reign supreme. Brands like Louis Vuitton, Gucci, and Chanel consistently command high prices and enjoy quick sales.

Louis Vuitton, in particular, tops the charts. With over $550,000 in sales and an impressive average price of $341 per item, it is a dominant force in the luxury space.

Chanel follows closely behind, with its coveted jewelry and handbags being especially hot sellers. For resellers who can source authentic luxury goods, these brands represent a significant opportunity for high-margin flips.

Consistent Contemporary & Athleisure Favorites

While luxury is lucrative, consistency is key to a steady income. Contemporary and athleisure brands are the workhorses of many successful Poshmark closets, often driving high sales volumes.

Mid-range and contemporary brands like Lululemon, Nike, and Anthropologie are consistent top sellers. Their blend of athleisure, activewear, and trendy casual styles resonates deeply with the Poshmark audience.

Athletic wear, in general, does really well. Brands such as Nike and Under Armour are popular choices that sellers can rely on for steady interest and sales.

Mid-Range & Casual Powerhouses

The mid-range designer market is another sweet spot on Poshmark. Brands like Kate Spade and Michael Kors perform very well, offering buyers an accessible entry point into designer fashion without the luxury price tag.

For everyday casual wear, certain brands have a dedicated following. Madewell and J. Crew are incredibly popular for women's casual styles, known for their quality and timeless appeal.

Top Picks for Women's Apparel

Looking specifically at the women's category, a few brands consistently stand out. Beyond the contemporary appeal of Anthropologie, athletic and outdoor brands also perform exceptionally well.

Nike and Patagonia are strong performers for women's clothing, catering to both the athletic and the gorpcore fashion trends.

Winning Brands in Men's Apparel

The men's market on Poshmark is robust, with clear preferences in activewear, casual clothes, and outerwear.

In men’s activewear, Nike, Adidas, and Under Armour are the undisputed big hits. For men’s casual clothes, timeless brands like Levi’s and Ralph Lauren sell fast.

When it comes to outerwear, function and fashion converge. Patagonia and The North Face are highly sought-after brands for men, especially for their jackets and fleeces.

A Note on Budget & Fast Fashion Brands

Affordable fashion brands have a unique place on Poshmark. Labels like Old Navy, American Eagle, and Forever 21 round out the best-sellers list and are go-to choices for budget-conscious shoppers.

However, sellers should approach some of these with caution. While they may sell in high volume, their profit margins can be slim. Brands like Forever 21 and H&M often don’t sell well for resellers due to their low initial cost and subsequent low resale value. They can be popular for shoppers, but less so for sellers trying to make a profit.

Knowing this distinction is crucial for building a profitable inventory. The most successful sellers focus on brands with a strong resale value that justifies their sourcing efforts.

Mastering Poshmark Brand Alerts

Once you’ve identified the brands you want to target, the next step is to monitor them effectively. Poshmark brand alerts are essential tools for both buyers looking for a deal and sellers conducting market research.

Using Poshmark's Native Notification System

Poshmark has a built-in notification system designed to help users track items and manage their businesses. You can receive Posh Now notifications for your favorite closets and customize alerts for important updates like sales, offers, and comments on your listings.

This system is a helpful starting point. However, for serious resellers, its built-in features can feel limited in their scope and customization options. To truly stay ahead, you need to think strategically about the signals you're tracking.

Key Alert Opportunities for Resellers

For a seller, an alert is more than just a notification; it's a piece of market intelligence. Monitoring these key signals can give you a significant competitive edge.

• New Likes on Your Items: A "like" is a direct signal of buyer interest. It's an opportunity to engage a potential customer by sending them a private offer. Manually tracking and responding to every like can be tedious, but it's a proven sales tactic.
• Price Drop Notifications: Seeing when competitors drop their prices on similar items can inform your own pricing strategy. Are they trying to move stale inventory, or is the market value of that item decreasing?
• Competitor Pricing Changes: Beyond simple drops, keeping a close eye on how successful closets price their items from your target brands provides invaluable data for your own listings.
• Similar Item Listings: An alert for when a similar item is listed helps you gauge market saturation. If ten other sellers list the same Madewell dress in one day, you may need to adjust your price or marketing to stand out.

Acting on these alerts quickly is what separates top sellers from the rest. But as your closet grows, manually managing this process becomes impossible. This is where automation becomes a reseller's most powerful tool, allowing you to react to market signals at scale.

Imagine being able to automatically send a personalized offer to every person who likes one of your items. Our platform makes that possible, turning passive interest into active sales while you focus on sourcing. Start your free trial to see how our automation can work for you.

How to Find Top-Selling Brands on Poshmark

Successful reselling begins long before you list an item. It starts with smart sourcing, and smart sourcing is driven by research. Finding the right brands to sell requires a proactive approach to market analysis.

Pre-Sourcing Research: Your First Step

The most efficient resellers research great brands before they even step foot in a thrift store or sourcing location. Walking in with a clear "BOLO" (Be On The Lookout) list saves time and prevents you from spending money on inventory that won't sell.

A great way to build this list is by watching "What Sold" or "Thrift Haul" videos on YouTube. Many successful resellers share their finds and sales data, giving you direct insight into what's currently trending and profitable.

Using Poshmark for Direct Market Research

The Poshmark platform itself is your most powerful research tool. By analyzing sold listings, you can get a real-time pulse on what buyers are actively purchasing. Here is a step-by-step process for effective research:

1. Start on the Poshmark Website or App: Navigate to the main shopping feed.
2. Narrow Your Focus: Select a specific category you're interested in, such as "Women's Dresses" or "Men's Jackets."
3. Filter for Sold Items: This is the most critical step. Scroll down to the “Availability” filter and select “Sold Items.” This will hide all active listings and show you only what has actually been purchased.
4. Remove Size Filters: Poshmark often applies your personal size filters automatically. Be sure to remove these to see data across all sizes, giving you a much broader and more accurate view of the market.
5. Sort by "Just In": Use the “Sort By” option and choose “Just In.” This will reorder the sold listings to show you the most recently sold items first, revealing what's hot right now and selling quickly.
6. Filter by Price: You can also filter by an ideal price range to see what brands are selling for a price that meets your profit goals.

Leveraging Other Platforms for Data

Your research shouldn't be confined to Poshmark. Other platforms can provide valuable data, especially for gauging an item's potential to sell.

You can use eBay to determine a brand's sell-through rate. To do this, search for sold listings of a specific item from a brand and then search for the active listings. Comparing the number of sold items to the number of available items gives you a percentage that indicates how likely that item is to sell over a given period.

Checking out videos about what’s sold on eBay can also provide valuable insights for items you might want to resell on Poshmark.

Advanced Techniques for Finding Successful Sellers

Sometimes the best way to find winning brands is to study the winners. Examine the people who are selling on Poshmark, not just the items.

You can use third-party tools like PoshPop’s premium closet scanning feature to find successful Poshmark closets. Once you identify these high-performing sellers, explore their closets to see what kinds of brands and items they consistently stock. This is a direct look into a proven business model.

Scaling Your Brand Strategy with Reeva

Finding the right brands and understanding market trends is half the battle. The other half is execution. The daily grind of listing, sharing, sending offers, and managing inventory across multiple platforms is what holds many resellers back from true growth.

This is where we come in.

Who We Are: Your Partner in Resale Growth

We built Reeva to simplify and automate the complex tasks of running a resale business. Our platform is designed specifically to help resellers accelerate their growth and scale with ease, giving you back valuable time to focus on sourcing and strategy.

As The Plentiful Goose, a full-time reseller, put it: "I homeschool 3 kids, work 2 days a week and take care of my father. I'm so happy to have found this app I wouldn't be able to scale and grow without it!"

Automate Repetitive Tasks and Boost Visibility

Success on Poshmark depends on activity. The more you share, the more visible your items are. The faster you send offers, the more sales you close. We automate these critical tasks to maximize your sales.

• Automatic Sharing: Our platform automatically shares your products on Poshmark, keeping your closet at the top of search results and increasing visibility without you having to lift a finger.
• Automated Offers to Likers: We let you send personalized offers to potential buyers automatically. When someone likes your item, our system can send them a private discount, converting interest into revenue while you sleep.
• Automatic Relisting: Stale listings get buried. We can automatically relist your older products, bumping them back to the top of the feed as if they were brand new.

Streamline Your Listing Process from Start to Finish

Listing is arguably the most time-consuming part of reselling. We have transformed this process, leveraging AI to dramatically reduce listing time and effort.

You can turn photos into complete listings instantly. Simply upload your photos, and we will create optimized titles, detailed descriptions, and suggested prices for you.

With our platform, you can list everywhere with one click. Publish your items to Poshmark, eBay, Mercari, and Depop simultaneously without having to copy and paste information between tabs.

The results speak for themselves. Nuzzydeals saw a 7x increase in sales and a 60% increase in listing speed after switching to our platform. Vintage Vault WV was able to increase their items sold by 372% in just three weeks by listing 10x faster.

As FabFam from Washington says, "Reeva has cut my listing time by more than half. I can take photos, voice-to-text my details, and let Reeva handle the rest... By the time I put the item away, my listing is ready to go live."

Ready to see how fast you can list? Give our platform a try with a 7-day free trial.

Manage Your Entire Business from Anywhere

One of our most unique advantages is our powerful, mobile-first design. You can run your entire resale empire from your phone, without needing a Chrome extension or keeping a computer running.

As user Lawyerposh notes, "I don’t believe any other company can currently upload an entire existing closet (e.g. from Poshmark) on a phone app with virtually no user input. I was further surprised that this could be done while the application was minimized."

This freedom is a game-changer. AlistairBP, who now sells 10-15 items a day, says, "Being able to manage my entire reselling business through my iPhone is truly industry-leading."

Our platform also includes powerful management tools, including business analytics to track sales and profits, multi-user access for teams, and built-in accounting to make tax time a breeze.

TUFFNY from New York shared, "I've cut down my admin time by at least 30%, which has allowed me to source more products and expand my offerings."

Conclusion: From Following Brands to Leading the Market

Mastering Poshmark is a two-part equation. First, you must have the knowledge—knowing which brands like Lululemon, Louis Vuitton, and Nike will bring you consistent sales and healthy profits. This involves diligent research on Poshmark itself, learning from other sellers on YouTube, and using data to make smart sourcing decisions.

Second, you must have a system for execution. Following brands, getting alerts, and finding inventory is only the beginning. To truly succeed and scale, you need to efficiently list those items, keep them visible to buyers, and manage your business without getting bogged down by repetitive administrative work.

Automation is the bridge between being a hobbyist and running a thriving business. It allows you to act on market intelligence at a scale that is impossible to achieve manually.

We built our platform to be that system. We handle the tedious work so you can focus on what you do best: finding great products. Free up your time, increase your sales, and grow your resale business with ease.

Start your free 7-day trial of Reeva today and see the difference automation can make for your Poshmark business.