How to Create and Sell Style Bundles on Depop

How to Create and Sell Style Bundles on Depop

For Depop sellers, finding ways to increase average order value and move inventory quickly is key to scaling a successful business. One of the most effective strategies to achieve this is by offering style bundles. Bundles encourage buyers to purchase multiple items at once, often leading to bigger sales and a refreshed shop.

However, simply throwing items together isn't enough. Creating, pricing, and marketing style bundles on Depop requires a thoughtful approach. This guide will walk you through everything you need to know about selling style bundles, from setting them up in the app to promoting them for maximum visibility.

We'll also explore how using powerful tools can streamline the entire process, allowing you to focus more on sourcing and selling, and less on time-consuming admin tasks.

What Are Style Bundles on Depop?

A style bundle on Depop is a collection of two or more items sold together as a single purchase. Sellers can offer incentives for these bundles, such as a discount on the total price or free shipping, to make the offer more attractive to buyers.

This strategy is a win-win: buyers get more value for their money, and sellers can boost their sales value, move more stock, and keep their shop looking fresh and updated. It's an excellent way to shift multiple items and grow your revenue.

How to Make Style Bundles on Depop: The Technical Setup

Depop provides sellers with two primary methods for creating bundles: setting up an automatic, shop-wide discount or creating a manual, custom bundle for a specific buyer. Both are effective, and choosing the right one depends on your sales strategy.

Setting Up an Automatic Bundle Incentive

The easiest way to start selling style bundles is by enabling Depop's built-in bundle feature. This allows you to set a standard discount that automatically applies whenever a buyer adds two or more of your items to their bag.

Here’s how to set it up:

1. Navigate to your Depop profile and tap 'My Depop'.
2. Go to 'Settings'.
3. Under the ‘Selling’ section, select 'Bundles'.

From here, you can choose the type of incentive you want to offer. You have two main options:

• Free Shipping: Buyers will automatically get free shipping when they purchase two or more items from your shop.
• Flat Items Discount: You can offer a percentage off the total price when a buyer purchases two or more items. You can set your own discount rate directly in your shop settings.

Once you’ve configured your settings, the bundle discount is automatically applied at checkout, making it a seamless experience for your customers.

Creating a Manual Custom Bundle

Sometimes a buyer might want a specific combination of items, or you may want to offer a unique, one-off deal. In these cases, you can create a custom bundle manually.

This process is handled through direct messages with the buyer. You can discuss which items they're interested in and agree on a special price. To finalize the sale, you can manually adjust the pricing or shipping costs on the relevant listings for that buyer to purchase.

This hands-on approach is great for building relationships with customers and providing a personalized shopping experience.

Strategic Pricing for Your Depop Style Bundles

Pricing is one of the most critical aspects of selling style bundles. You need to offer a deal that’s attractive to buyers without sacrificing your profit margin. It's a delicate balance that requires strategic thinking.

Evaluate Your Costs and Set a Healthy Margin

Before you can set a bundle price, you need to understand your baseline expenses. Evaluate the cost of each individual item you plan to include in the bundle. This includes your sourcing cost, Depop fees, and any other overhead.

Once you know your costs, you can set a bundle price that provides a clear saving for the customer while still maintaining a healthy profit margin for your business. The goal is to make the deal attractive without undervaluing your products.

Research and Stay Competitive

To ensure your bundles are priced effectively, research what other sellers are doing. Look at similar listings on Depop to understand the market and identify competitive price points for bundles.

Assess the quality of your items and make sure the price reflects their true value. Offering a price that delivers clear value will appeal to deal-seeking buyers and encourage more sales. You can also get creative by including unique or rare items in your bundles to justify a higher price point.

Offering special discounts or promotions specifically for purchasing a bundle can make your listings even more enticing for potential buyers.

Marketing and Promoting Your Depop Bundles

Creating a great bundle is only half the battle; you also need to promote it effectively to attract buyers. From high-quality visuals to strategic social media use, here’s how to make your style bundles stand out.

Create Visually Appealing Listings

Your listing photos are the first thing a buyer sees. Make them count. Create visually appealing images that showcase all the items included in your Depop bundle.

• Use High-Quality Photos: Use bright, natural lighting to make your items look their best. Take high-quality photos that clearly display the products.
• Showcase Multiple Angles: Give buyers a complete view by showcasing multiple angles of each item in the bundle.
• Style Creatively: Style the items creatively to highlight their features and appeal. This helps buyers visualize how they can wear the pieces.
• Use Clean Backgrounds: An attractive and clean background enhances the overall presentation and keeps the focus on your products.
• Highlight Details: Use photos to highlight special features or unique details to grab a buyer's attention at a glance.

Write Effective Titles and Descriptions

A great title and description can turn views into sales. They improve your listing’s search visibility and provide buyers with the information they need to make a confident purchase.

For your title, use simple and direct language. Include relevant keywords that describe each item in the bundle, and avoid unnecessary words to keep it focused and searchable.

In the description, be detailed and transparent:

• List Everything: Specify everything included in the bundle to set clear expectations.
• Highlight Benefits: Clearly list all the important information, highlighting any unique features that make your bundle stand out.
• Be Transparent: Always be honest about the condition of the items to build trust with buyers.
• Provide Details: Include precise measurements, materials, or other relevant details to increase buyer confidence.

Promote Bundles in Your Shop

Don't let your bundle offers go unnoticed. Highlight the feature directly in your Depop shop description to grab the attention of potential buyers browsing your shop. You can also mention your bundle incentive in your individual item descriptions to attract more buyers.

Create Urgency and Exclusivity

Tap into a buyer's fear of missing out (FOMO) to encourage immediate action. You can create urgency and exclusivity by offering limited edition or one-of-a-kind bundles.

Promoting exclusive, time-limited bundles or "first come, first served" deals can drive quick sales. Highlighting the uniqueness of your items helps you stand out from competitors and makes your bundles feel more special.

Harness the Power of Social Media

Promote your Depop bundles effectively by using social media platforms like Instagram, Twitter, and Facebook. This allows you to connect with a larger audience and showcase your items.

Share high-quality pictures of your bundles to grab attention and highlight their value. Always include direct links to your Depop listings to make it easy for potential buyers to purchase. Use relevant hashtags and captions to reach a wider audience and boost visibility. Finally, engage with your followers by responding to comments and questions about your bundles.

Collaborate with Other Depop Sellers

Collaborating with other sellers is a powerful way to boost visibility and sales while building connections within the Depop community.

You can create joint bundles by pairing complementary items, offering customers more value and variety. By cross-promoting each other’s listings, you can reach a wider audience and attract new buyers. Tapping into each other’s target markets with shared promotions or discounts can significantly increase sales for both shops.

Depop Bundle Shipping Best Practices

Shipping is the final step in the bundle process. When a buyer purchases a bundle, you should pack all the items together into a single package and ship it to them.

Depop allows resellers to choose bundle shipping settings that will apply to all bundles. Your options include Free Shipping, Highest Shipping Price, or No Shipping Discount. Offering free shipping is a popular incentive, but remember that it is at your discretion.

To make bundle shipping free for buyers within the same country, you can adjust this in your shop settings. Simply go to Settings, then Preferences, and turn on the Group Discounts option. Once this is enabled, buyers who purchase two or more items from you will automatically get free shipping.

Scale Your Resale Business with Reeva

Creating, managing, and selling style bundles on Depop is a fantastic way to grow your shop. But as your business expands, managing listings across multiple platforms, tracking inventory, and handling administrative tasks can become overwhelming. That's where we come in.

Our platform is designed to simplify and automate the most time-consuming parts of running a resale business, giving you back time to focus on what truly matters: sourcing great products and making sales. We built our all-in-one platform specifically to help resale businesses like yours scale with ease.

But don't just take our word for it. Resale businesses are seeing incredible growth with our tools. Nuzzydeals saw a 7x increase in sales, while Vintage Vault sold 372% more items in just three weeks. Sellers like AlistairBP are now selling 10-15 products per day, a 4x increase, and TUFFNY cut their admin time by 30%.

Ready to spend less time on admin and more time growing? Start your free trial of Reeva today!

How We Help You Sell Smarter and Faster

Imagine turning a stack of photos into complete, ready-to-post listings in minutes. With our platform, you can. Simply upload your photos, and our AI will generate optimized titles, detailed descriptions, and suggested prices.

As FabFam from Washington, a business that doubled its listing amount with our help, puts it: "Reeva has cut my listing time by more than half. I can take photos, voice-to-text my details, and let Reeva handle the rest."

Once your listings are ready, you can publish them everywhere with one click. Our multi-store support lets you crosslist to Poshmark, eBay, Mercari, and Depop without ever switching tabs, helping you reach more buyers effortlessly.

Save Time with Powerful Automation

We automate the repetitive tasks that eat up your day. Our platform can automatically share your products on Poshmark, send personalized offers to buyers, and relist stale products to keep them at the top of search results.

Crucially, our system instantly delists sold items across all platforms to prevent overselling. "The feature I use 100% the most—and couldn't live without—is the AUTO-DELIST feature," says AlistairBP, who now manages around 1,000 listings at a time.

Grow Your Business with Ease

As you scale, you need tools that grow with you. Our platform allows you to update and manage hundreds of listings in bulk. You can track sales and profits with powerful business analytics and even give team members access with multi-user account options.

"I've cut down my admin time by at least 30%, which has allowed me to source more products and expand my offerings," says TUFFNY from New York.

We also offer full-service accounting tools that connect to your bank accounts, automatically categorize your income and expenses, and generate clear profit and loss reports, making tax time a breeze. No more spreadsheets—just seamless, automated bookkeeping.

Access Your Business Anytime, Anywhere

Manage your entire resale business from your mobile, desktop, or tablet. Our platform is fully accessible without needing a Chrome extension or keeping your laptop on for operations to run. You can manage your business from anywhere, giving you true flexibility.

Whether you're creating listings, managing inventory, or checking your analytics, everything you need to grow is in one place.

Conclusion: Start Selling More with Style Bundles

Style bundles are a proven strategy for Depop sellers looking to increase sales, clear out inventory, and provide more value to their customers. By carefully setting up your bundle offers, pricing them strategically, and promoting them through high-quality listings and social media, you can significantly boost your shop's performance.

However, scaling your efforts requires more than just a good strategy—it requires the right tools. Juggling listings, managing inventory across platforms, and handling administrative work can quickly become a full-time job in itself.

This is why we built our platform. We help you automate the tedious tasks, from AI-powered listing creation and cross-listing to inventory syncing and accounting, so you can reclaim your time and focus on growth. If you're ready to take your resale business to the next level on Depop, Poshmark, and beyond, we're here to help.

Start your free 7-day trial of Reeva today and see how easy it is to grow your resale business.