How to Price Your Items on Depop for a Quick Sale

How to Price Your Items on Depop for a Quick Sale

Figuring out how to price items on Depop can feel like a major hurdle for new and even experienced sellers. Set your price too high, and potential buyers will scroll right past. Set it too low, and you're leaving money on the table and cutting into your profits.

Strategic Depop pricing is the key to making quick sales and building a successful shop. It’s not about guessing; it's about a calculated approach that considers an item's value, platform fees, and what the market is willing to pay.

This guide will walk you through everything you need to know about what to charge on Depop, from initial research to factoring in every last fee. We'll help you develop a Depop pricing strategy that gets your items sold.

The Foundation of Smart Depop Pricing: Research

Before you even think about creating a listing, you must do your research. A justifiable price is a price that sells. Depop users are savvy shoppers, and they will immediately skip past a listing if it seems overpriced.

Determine the Item's Original and Current Value

The first step in your research process is to understand the item's inherent value. For designer and branded pieces, this is straightforward. You should look up how much the item costs new by checking the brand's official website or official consignment stores.

Your item's price should not be far from its original value, but it also must be reasonable for its current condition. Pre-loved or second-hand items should be sold for a lower price, reflective of their wear and tear.

Canvass the Competition

A crucial part of your pricing strategy is to see what fellow sellers are charging for similar items. Search on Depop for items like yours to get a sense of the going rate. This helps you understand how much people are willing to purchase the item for.

Don't stop at Depop. You should also research similar items on other e-commerce sites and online marketplaces. Checking how much similar items cost on other platforms helps you gauge your own price and ensures you remain competitive across the board.

Pricing Vintage Clothing

Pricing vintage clothing follows a slightly different rulebook. For these items, an accurate original cost is not always needed because the true value of vintage clothing can be tough to measure.

Instead, the focus is on getting a sense of how much vintage clothing costs in the current market and what buyers are willing to pay for it. Rarity, condition, brand, and current trends all play a much larger role than the original price tag.

Decoding Depop Fees and Other Costs

Once you have a baseline price in mind from your research, it's time to factor in the various fees and costs associated with selling on the platform. Being careful and strategic in tagging the price of your items means accounting for every deduction to protect your profit margin.

Depop Selling Fees

Depop's fee structure varies based on your location. It's important to know which rules apply to you.

As a significant benefit to sellers in two of its largest markets, Depop charges no selling fees for sellers based in the UK and the US. These fees apply automatically to any sales made using the "BUY" button.

For sellers located outside of the UK and US, a Depop selling fee of 10% applies to all sales. This fee is charged on the item's sale price, excluding any taxes. If you are not using a Depop Shipping label, this 10% fee is also charged on the shipping cost you set.

Payment Processing Fees

Separate from the selling fee is a payment processing fee, which is charged on every transaction. This fee depends on whether the sale is processed through Depop Payments or PayPal.

For sellers using Depop Payments (powered by Stripe), the fee is taken from the total transaction amount, which includes the item price, shipping costs, and any applicable taxes. The rates are:

• US Sellers: 3.3% + $0.45
• UK Sellers: 2.9% + £0.30
• AU Sellers: 2.6% + $0.30 AUD

If you sell via PayPal, you will be charged PayPal’s payment processing fee. While this can vary depending on your location and account type, a common rate mentioned for US sellers is 2.9% + $0.30. When a sale is made, the Depop selling fee and the PayPal fee are deducted as separate charges from your PayPal account.

Optional Boosting Fee

If you choose to use Depop's Boosted Listings feature to increase your item's visibility, there is an additional 8% fee. This fee is charged only when your item sells via a Boosted tile in search results. The Boosting fee is calculated on the final item sale price (excluding taxes). If you arrange your own shipping, the fee also applies to the shipping cost.

Sales Tax

Sellers must also consider sales tax. Depop has no control over state tax rates, but it does handle the process for you by automatically computing, collecting, and remitting the tax to the government on your behalf.

The state tax amount differs for each state where the seller lives, so you must consider this when setting up your price. Although the buyer pays the tax, it increases the total amount they see at checkout, which can influence their decision to buy.

Calculating Shipping Costs Correctly

Shipping is another critical component of Depop pricing. You have two main options: have the buyer pay for shipping, or offer free shipping by paying for it yourself. If you choose the latter, you must build that cost into your item's list price.

You must consider the cost of shipping and postal fees. Never use simple estimates, as this can lead to you shouldering additional, unexpected costs that eat into your profit.

When calculating these fees, account for the correct weight of the overall package. This includes the item itself plus the wrap, boxes, and any protective materials. You also need to factor in the cost of dropping it off at the postal office or courier if applicable.

For sellers in the USA who choose to ship with Depop, the platform uses USPS and offers the following tiered pricing based on package weight:

Putting It All Together: Calculating Your Profit

Understanding how the fees are deducted is vital for accurate pricing. The order of deductions changes slightly depending on the payment method.

When using Depop Payments, the sales calculation involves deducting the 10% Depop seller fee first (if applicable), then the payment processing fee is taken from the total. After that, Depop transfers the state tax to the government.

When using PayPal, the calculation is different. If you include state tax, a 2.9% PayPal fee plus $0.30 is deducted. Then, a 10% Depop fee (if applicable) and the state tax are deducted from the amount that makes it to your PayPal account.

If you offer free shipping, remember that you must factor out that shipping cost after all other fees have been deducted from your total sale amount.

Leveraging Depop Market Trends for Better Pricing

Staying on top of trends can give you an edge and justify higher prices for in-demand items. Depop's 2025 Fashion Trends Report highlights a significant cultural and sartorial shift towards what it calls "The New Fundamentals."

This trend marks a pivotal move away from fleeting micro-trends and fast fashion. Instead, consumers are embracing a more thoughtful approach, recalibrating after years of whiplash from micro-aesthetics.

There's a focus on durable, versatile pieces that form the building blocks of personal style. This movement speaks to a broader cultural craving for sustainability, balance, and authenticity, with shoppers prioritizing quality over quantity.

The report identifies four key themes you can tap into.

Contemporary Classics

This trend is an updated take on the ‘old money’ aesthetic, reinterpreted to be more inclusive. It blends Ivy League-inspired styles with countryside aesthetics, featuring tailored blazers, cable-knit sweaters, pleated skirts, and poplin shirts. It reflects a yearning for stability and reliability, drawing inspiration from the classic elegance of the past.

Minimalist Renaissance

Driven by the "quiet luxury" movement, this trend is characterized by a return to understated elegance. It favors clean lines, neutral colors, and timeless wardrobe staples like cashmere knits and tailored coats. Shoppers are moving away from flashy logos in favor of quality craftsmanship, making vintage markets a prime destination for enduring, high-quality pieces.

Retro Sportswear

Sports culture continues to shape fashion, with this trend fusing vintage sports aesthetics with modern workwear. It draws on ‘70s tracksuits, ‘80s windbreakers, and ‘90s athletic silhouettes for a style that is both nostalgic and functional. As niche sports like roller skating and pickleball surge in popularity, sportswear is evolving into a symbol of self-expression.

Indie Vanguard

This trend is a bold reimagining of 2010s indie sleaze and hipster culture. It celebrates rebellious self-expression through minimalist silhouettes and eclectic early ‘00s elements with influences from grunge, punk, and rock 'n' roll. Band tees, knee-high boots, and faux fur coats evoke a carefree, DIY spirit, with brands like Converse and Dr. Martens seeing a major resurgence.

How We Help You Scale Your Depop Business

Pricing is just one piece of the puzzle. To truly grow a resale business on Depop, Poshmark, eBay, or Mercari, you need to be efficient. That's where we come in. Our platform, Reeva, is designed to accelerate growth for resale businesses, helping them scale with ease by simplifying and automating the most time-consuming tasks.

Managing inventory, creating listings, and cross-listing to multiple platforms takes hours. We give you that time back so you can focus on what matters: sourcing great inventory and growing your brand.

Sell Smarter and Faster, Not Harder

Our platform is built to optimize your entire selling process. You can turn photos into complete listings instantly. Just upload your photos, and we'll use AI to create titles, descriptions, and even suggested prices.

As FabFam from Washington says, "Reeva has cut my listing time by more than half. I can take photos, voice-to-text my details, and let Reeva handle the rest."

With multi-store support, you can list your items everywhere with one click, reaching more buyers on Depop, Poshmark, and other marketplaces without switching tabs.

Save Time with Powerful Automation

We help you boost visibility and maximize sales with automation tools. You can automatically share your products on Poshmark, send personalized offers to buyers, and relist stale products to keep them at the top of search results—all without lifting a finger.

Crucially, our platform instantly delists sold items across all marketplaces to prevent overselling. AlistairBP, a top seller from Georgia, says, "The feature I use 100% the most—and couldn't live without—is the AUTO-DELIST feature." This simple tool is a game-changer for multi-platform sellers.

Grow Your Business with Ease

Reeva provides the management tools you need to scale. You can update and manage hundreds of listings in bulk, track sales and profits with powerful business analytics, and even give team members access with multi-user account options.

This efficiency translates directly to growth. TUFFNY from New York notes, "I've cut down my admin time by at least 30%, which has allowed me to source more products and expand my offerings." Vintage Vault WV saw their items sold increase by 372% in just three weeks after using our tools.

Ready to see how much time you could save? We invite you to start a free trial and experience the power of automation firsthand.

Full-Service Accounting Built for Resellers

Tired of spreadsheets? We offer full-service accounting tools built directly into our platform. You can connect your bank accounts to automatically record transactions, expenses, and fees. Our system categorizes your income and expenses, so you can easily file taxes and generate clear profit and loss reports to make smarter business decisions.

As PCT Vintage Finds from Florida puts it, "No more spreadsheets. My bookkeeping is now all automated thanks to Reeva accounting."

Conclusion: Price Smart, Sell Fast, and Scale

Mastering Depop pricing is essential for turning your inventory into income quickly and efficiently. It begins with diligent research to understand an item's value and the market rate. From there, you must strategically account for all platform fees, payment processing costs, and shipping expenses to protect your profit margins.

By staying informed about current trends, like "The New Fundamentals," you can better position your items and command higher prices for in-demand styles. This combination of research, calculation, and market awareness is the formula for a successful Depop shop.

But pricing is just the start. If you're ready to stop juggling platforms and start growing your business, we can help. Our platform is trusted by top resale businesses across the U.S. to automate tasks, optimize selling, and provide the insights needed to scale.

Stop wasting time on manual listing and inventory management. Let us handle the admin work so you can focus on what you love. Start your free trial of Reeva today and see how easy it is to grow your resale business on Depop and beyond.