Kids' Clothes on Poshmark: Is It Worth It?
If you're a parent, you know the cycle all too well: a constant stream of clothes comes in, gets worn a handful of times, and is quickly outgrown. The piles of tiny jeans, dresses, and character tees can feel overwhelming, leading many to wonder if there’s a better option than simply donating them.
For savvy parents and resellers, Poshmark has emerged as a popular platform for recouping some of the cost of children's clothing. But is it actually worth the time and effort?
This guide will dive deep into the Poshmark kids market, exploring its potential for profit. We'll cover everything from a data-driven market analysis to best practices for selling and, most importantly, how to scale your efforts from a small side hustle into a streamlined business.
A Deep Dive into the Poshmark Kids Market
Before you start snapping photos of onesies, it's crucial to understand the marketplace. Is there actually a demand for children's clothing on Poshmark? The data suggests a resounding yes.
Overall, there is a healthy demand and robust sales volume for kids' clothing on the platform, making it a viable option for resellers. Let's break down a specific, popular category to see what this looks like in practice.
Market Snapshot: The Kids Dresses Category
The Kids Dresses category on Poshmark is a great example of the market's potential. It holds a moderate rank at #36 out of 101 categories, showing it's a significant player on the platform.
In the last month alone, this single category generated over $276,307 in total revenue from 13,953 items sold. With an average of 450 sales per day, the sales velocity is strong.
The average sale price for a kids' dress is $19.80, a competitive price point in the kids' fashion market. For resellers, this average price, combined with the significant volume of sales, means you can achieve a favorable return on your investment (ROI).
The landscape is competitive, with 8,974 unique sellers active in the category. However, the high number of transactions also suggests that the market is not saturated and there is still plenty of room for new entrants to succeed.
One key metric to be aware of is the average time to sell, which sits at around 115 days. While items may take longer to move, the consistent demand ensures they do sell.
Top Performing Brands in Kids' Dresses
Not all brands are created equal in the resale world. In the Kids Dresses category, a few key brands consistently bring in the highest revenue:
- Hanna Andersson: $14,889.00
- Mini Boden: $14,068.00
- Janie and Jack: $12,005.00
Focusing on sourcing these in-demand brands can significantly increase your sales potential and profitability.
How Kids' Categories Compare on Poshmark
While dresses are a strong category, the Poshmark kids market is diverse. Understanding where the revenue is flowing can help you build a smarter inventory. Here’s a look at the total revenue for various kids' categories from the last month of sales data:
Category | Total Revenue (Last Month) | Rank |
---|---|---|
Kids Shoes | $752,560 | N/A |
Kids Jackets & Coats | $449,410 | N/A |
Kids Shirts & Tops | $407,807 | N/A |
Kids Toys | $347,974 | N/A |
Kids Bottoms | $291,277 | #35 |
Kids Dresses | $276,307 | #36 |
Kids Costumes | $158,389 | N/A |
Kids Matching Sets | $143,880 | N/A |
Kids Pajamas | $146,087 | N/A |
Kids One Pieces | $122,639 | N/A |
Kids Accessories | $100,155 | N/A |
Kids Other | $83,562 | N/A |
Kids Swim | $32,230 | N/A |
This data clearly shows that categories like Shoes, Jackets, and Tops generate significant revenue, even more than Dresses. Diversifying your Poshmark closet across these high-performing categories can lead to more consistent sales.
Key Risks to Consider
While the market is strong, it's not without its challenges. Resellers should be aware of a few key risks:
- Market Saturation: Popular styles can become saturated, making it harder to stand out.
- Seasonal Fluctuations: Demand for items like coats or swimwear will vary dramatically throughout the year.
- Shifting Preferences: There may be shifts in consumer preferences towards more sustainable options, which could impact brand popularity.
Best Practices for Selling Kids' Clothes on Poshmark
Knowing the market is half the battle. The other half is execution. Success in selling kids clothes on Poshmark comes down to following a set of best practices for sourcing, presenting, and pricing your items.
Step 1: Decide What to Sell
Not everything is well-suited for resale. The first step is to determine which clothes are worth your time.
Start by weeding out any clothes that are heavily stained or torn; these items are best for textile recycling. You should also consider donating basics like plain tank tops and socks, as well as clothing from fast-fashion brands, as they are unlikely to yield much of a return.
So what should you sell? Anything with characters, sports teams, and bands is always worth selling. These items are highly searchable and often in demand.
If you have items from department stores or popular mall brands, consider bundling them. Selling multiple like-sized pieces together in a single listing can be an effective strategy.
Step 2: Prepare and Photograph Your Items
Presentation is everything in online sales. You need to show the clothes at their absolute best to attract buyers.
Start by laundering the clothes. Items that are clean and look good are more likely to sell for a higher price.
Next, focus on your photographs. Make sure any photos for your online listings are appealing. The item should be centered in the photo and well-lit. Natural lighting is your best friend; try taking photos near a window for the best results. If natural light isn't an option, use extra lighting to ensure the item is clearly visible.
For full transparency, be sure to include clear photographs of any defects. This builds trust with buyers and prevents issues after the sale.
Step 3: Create Detailed Listings
A great listing does more than just show the item; it helps buyers find it. When describing kids' items on Poshmark, being specific is key.
Listing specific details, like naming every single superhero on a t-shirt, significantly enhances searchability. A parent searching for a "Spider-Man shirt" is more likely to find your listing if you've included that exact keyword.
Step 4: Price to Sell
Pricing can be tricky, but there are some general guidelines. On Poshmark, you can generally expect most kids' items to sell for 40-60% of their original retail value.
More broadly for secondhand items, the selling price is often 10-40% of the original price. Where a specific item falls in that range depends heavily on its brand, condition, and current demand.
An easy way to work out your pricing is to see how similar items are priced on Poshmark and other resale platforms. This gives you a baseline. Be mindful that the final sales price might be lower than your listing price, as buyers often negotiate with sellers.
Step 5: Consider Seasonality
Seasonality plays a major role in what you should sell at any given time. You will likely get more for items that are in-season, particularly when selling directly on an online platform.
Listing winter coats in July might not get you the best price, but listing them in October could lead to a quick, profitable sale.
From Side Hustle to Serious Income: Scaling Your Poshmark Business
Once you've mastered the basics of selling, you might start to wonder how to grow. How do successful sellers manage hundreds or even thousands of listings without getting buried in administrative work?
Scaling a resale business involves strategic thinking. It means upgrading the quality of what you're selling, paying more for items that will yield a higher return, and reinvesting your earnings back into higher-quality inventory.
But the biggest challenge to scaling is time. The process of listing, photographing, managing inventory, and handling shipping for each item is time-consuming. This is where the right tools become essential. To truly grow, you need to break free from inefficiency.
The Reeva Advantage: Effortlessly Scale Your Children's Clothing Business
This is where we come in. We built our all-in-one platform to help resale businesses like yours streamline operations, save countless hours, and scale effortlessly. If you're serious about growing your Poshmark business, you need a system designed for that purpose.
We help you move faster and break free from the inefficiencies that hold so many resellers back. Let's explore how.
Turn Photos into Listings Instantly
The single most time-consuming part of reselling is creating listings. We've changed that. With our platform, listing creation happens instantly in the background.
Our powerful AI uses your item photos to create the entire listing for you. This includes the title, a detailed description, relevant tags, a suggested price, and even item specifics for all your marketplaces. As one user, Kilo L, found, our AI-generated listings completely changed how they work, allowing them to easily list 20-25 items an hour.
Imagine this: by the time you've put an item away after photographing it, the listing is ready to go live. Alexa N., another one of our users, found she could list approximately 27 times the number of units she previously could in the same amount of time. That's the power of automation.
Ready to cut your listing time by 60% or more? Start your free trial and let our AI handle the busywork so you can focus on sourcing.
Maximize Your Sales and Reach More Buyers
Selling on Poshmark is great, but selling on Poshmark, eBay, Mercari, and Depop simultaneously is even better. We make it simple to expand your reach with our best-in-class cross-listing tool.
You can publish your items to all marketplaces with a single click, without ever switching tabs. Our system ensures your inventory is synced everywhere. When an item sells on one platform, our auto-delist feature instantly removes it from the others to prevent overselling. This is a feature AlistairBP said they "couldn't live without."
This multi-platform approach dramatically increases visibility and sales. User Alexa N. saw her sales grow 7x after using our automation to keep listings active and visible across platforms. User Will B. now manages around 1,000 listings at a time and sells 10-15 items a day—all managed through his iPhone with our app.
Want to see your sales skyrocket? Try Reeva for free and start selling across multiple marketplaces with ease.
Manage Your Entire Business in One Place
As you grow, so does the complexity. Juggling spreadsheets for inventory, manually tracking sales, and trying to calculate profit at the end of the month is a recipe for burnout. We simplify these complex workflows at scale.
Our platform includes powerful, built-in tools for inventory management, sales tracking, and even full-service accounting. You can connect your bank accounts, track profits and expenses, categorize transactions, and generate tax-ready reports. No more endless Excel spreadsheets.
We are purposefully built to be easy to use and intuitive, whether you're managing 10 listings or 50,000. For businesses with a team, we offer multi-user support, allowing you to invite an assistant and control their access levels.
TUFFNY, a New York-based reseller, found they cut their admin time by at least 30%, which allowed them to source more products and expand their offerings. Everything you need to run and grow your business is in one place, accessible on both mobile and web.
Tired of juggling multiple tools and spreadsheets? Start your free trial and discover how our all-in-one platform can help you get organized and focus on growth.
Conclusion: So, Is Selling Kids' Clothes on Poshmark Worth It?
The answer is a clear yes. The Poshmark kids market is active and healthy, with strong demand across multiple categories. With a smart approach to sourcing, pricing, and presentation, you can build a profitable side hustle selling outgrown children's clothing.
However, if you want to move beyond a simple side hustle and build a scalable, efficient business, the answer is still yes—but only if you have the right tools to support your growth.
Manually listing, cross-posting, and managing inventory will eventually cap your potential. To truly make it "worth it" in the long run, you need to automate the repetitive tasks that consume your time. This allows you to focus on the high-value activities: sourcing great inventory and growing your brand.
We are built from the ground up to handle the complexities of a growing resale business. From AI-powered listings and seamless cross-listing to integrated accounting, we provide everything you need to run and scale your business with zero tech headaches.
Ready to stop juggling and start growing? We're here to help you succeed. Start your free 7-day trial today and see how easy it can be to build the resale business you've always wanted.