Poshmark vs Depop: Complete Platform Comparison

The world of online reselling is booming, offering entrepreneurs a powerful way to build a business from anywhere. Two of the most prominent players in this space are Poshmark and Depop. While both are popular for selling second-hand clothing, they cater to different audiences and operate with distinct rules, creating a common dilemma for sellers: which platform is right for my business?

Choosing between Poshmark vs Depop can feel overwhelming. Each has its own fee structure, shipping policies, community culture, and ideal product types. The right choice depends entirely on your inventory, your target customer, and your goals for growth.

This guide provides a complete platform comparison, breaking down every critical difference between Poshmark and Depop. We will explore everything from audience demographics and top-selling brands to fees, shipping, and return policies. Furthermore, we'll show you how to master not just one, but multiple platforms simultaneously, scaling your business faster than you thought possible.

Poshmark vs Depop: A High-Level Overview

Before diving into the granular details, it's helpful to understand the core identity of each platform. Though they both feature fashion-forward trends and high-value designer goods, their fundamental approaches and communities are quite different.

Poshmark is a great platform for anyone looking to sell mid to high-end products. It has a polished, boutique-like feel and is heavily geared towards a Millennial audience. Brands like Madewell, Coach, and Zara perform exceptionally well here.

Depop, in contrast, acts as a sort of online thrift store. It's the go-to marketplace for Gen-Z, where vintage finds, unique streetwear, and trendy, fashionable items command premium prices. Think Doc Martens, vintage Levi's Jeans, and Urban Outfitters.

Target Audience and Vibe: Where Does Your Inventory Fit?

The biggest difference between Poshmark and Depop lies in their target audiences. Aligning your inventory with the right platform's shoppers is the first step toward success.

Poshmark's Millennial Marketplace

Poshmark is more geared towards Millennials. This demographic is often looking for quality, recognizable brands and contemporary styles. Sellers find good luck posting items from brands like Madewell, Zara, Coach, and the Banana Republic.

There's a significant market for new items on the platform. On Poshmark, you can earn a premium for selling brand new items, and the phrase “New with tags” is one you’ll see a lot. Shoppers here are less concerned with high-value vintage pieces and more focused on current or recent-season styles from established names.

Depop's Gen-Z Thrift Store

Depop is marketed squarely toward Gen-Z. With the majority of its 13 million users (as of 2019) being under the age of 25, the platform has a distinct, youthful energy. It functions as a global online thrift store where unique and trendy pieces are highly valued.

On Depop, people will pay premium prices for goods that are perceived to be either high-quality or particularly fashionable. This includes iconic items like Doc Martens, classic Levi's Jeans, or trendy pieces from retailers like Urban Outfitters.

Key Features Face-Off: The Core Selling Experience

Beyond the audience, the day-to-day experience of selling on Poshmark vs Depop differs in several key areas, including community interaction, the listing process, fees, and policies.

Social and Community Features

Both platforms are extremely social and use similar mechanics for gaining followers and bumping or sharing posts to increase visibility. However, their community features have unique flavors.

Poshmark is extremely social in its structure. You can host virtual “parties” to mingle with other community members, welcome new sellers, and interact with listings. Sellers can also aesthetically customize their profiles to build a strong brand identity. It's even common for sellers to be asked to share photos of themselves wearing articles of clothing to help buyers with fit.

Depop is also a social platform where sales are made peer-to-peer. It features a robust messaging functionality that facilitates direct communication between buyers and sellers, fostering a more direct-to-consumer feel.

The Listing Process: Desktop vs. Mobile

Both platforms emphasize the importance of creating high-quality listings. This includes taking clear photos, adding categories, and writing long, helpful product descriptions. But the tools they provide to do so have some key differences.

Poshmark is a mobile-first platform, meaning its listing process is optimized for your phone. The process is straightforward: take a picture, create a description with relevant search terms (like brand, size, and condition), and upload your listing with just a few buttons.

Listing on Depop is similarly simple but offers more flexibility. You can create listings on your computer or mobile phone. For each listing, you can add up to four pictures and five hashtags to improve discoverability. Crucially, Depop allows sellers to save listing drafts to finish later—a feature not available on Poshmark.

Managing listings one by one on any platform is time-consuming. Imagine creating detailed listings for Poshmark, Depop, eBay, and more without having to do the work yourself. With our platform, you can. We instantly turn your photos into complete listings with titles, descriptions, and prices, and then post them everywhere with one click. Find out how you can cut your listing time by more than half.

Pricing, Negotiation, and Fees

How you price items and the fees you pay are vastly different when comparing Depop vs Poshmark.

On Poshmark, negotiation is part of the culture. Buyers can negotiate prices down, and you’ll rarely pay the full sticker price for an item. Sellers should price their items with this expectation in mind. This is not the case for Depop, where negotiation is not a built-in feature.

The fee structures are also a major point of difference. Let's break them down in a table:

Poshmark's 20% commission can seem high, but it's all-inclusive. Depop's 10% looks lower, but the additional PayPal fee and the fact that it's charged on the shipping cost can add up.

Shipping Policies and Costs

Shipping is another area with a stark difference between Poshmark and Depop.

Poshmark has a more strict shipping policy. The process is standardized: the buyer is always responsible for shipping and pays a flat rate of $7.11 for any package under 5 lbs. This simplifies the process for sellers, as they receive a prepaid label for every sale.

Depop offers much more flexibility. The seller makes the designation of who pays for shipping—either the buyer or the seller. US-based merchants have two main options: ship on their own (using third-party services or handling international shipping themselves) or ship through a partnership between Depop and USPS.

Unlike Poshmark's flat rate, Depop's shipping price is shown outright on the listing and varies based on package size and speed when using their USPS partnership. All shipping charges are levied through PayPal. Depop even allows for in-person meet-ups to exchange goods.

Here are the Depop/USPS shipping costs:

• Extra-small: $3.50 (First Class - less than 4oz)
• Small: $4.50 (First Class - less than 8oz)
• Medium: $6.50 (First Class - less than 1lb)
• Large: $10.50 (Priority Mail - less than 2lb)
• Extra-large: $14 (Priority Mail - less than 10lb)

Payment Options and Seller Payouts

Both platforms make it easy for buyers to pay with the tap of a button and offer more than one payment option. Cash and checks are not supported on either site, and trading is also not an option.

Poshmark offers more payment options than Depop. Buyers can make purchases using PayPal, Venmo, or a card. Poshmark then pays its sellers via PayPal or Venmo.

Depop customers can make their purchases through PayPal or a card. Depop pays its sellers using PayPal or Stripe.

Returns and Customer Support

Your responsibilities as a seller during a dispute or return request are completely different on Poshmark versus Depop.

Poshmark is pretty strict about and involved in returns and customer-reseller disputes. The platform’s support team oversees and makes judgments on all returns. If there’s a dispute over size or item quality, it cannot be settled directly between the merchant and the customer; it is decided by a third party from Poshmark.

Depop functions differently. On Depop, resellers are essentially individual eCommerce merchants, setting their own return policies and rules. Disputes and returns are not automatically raised to the support team, giving sellers more autonomy but also more responsibility in handling customer service issues.

For general inquiries, both platforms primarily offer customer support over email and have robust, public information centers that act as an encyclopedia of information for buyers and sellers.

Scaling Your Resale Business: The Challenges of Growth

As your resale business grows, so do the administrative tasks. Listing on one platform is time-consuming enough, but expanding to a second or third to maximize your reach can quickly become a logistical nightmare. Successful resellers often upgrade the quality of their inventory and reinvest their earnings, but this growth creates new challenges.

You spend more time creating listings, managing inventory across multiple marketplaces, sharing your closet, sending offers, and tracking sales. Every hour spent on these manual tasks is an hour you aren't sourcing new products or focusing on strategy. This is where many resellers hit a wall, unable to scale further without help.

This is precisely the problem we built our platform to solve. Instead of being buried in admin work, you can automate it and get back to the parts of the business you love.

Introducing Reeva: The Ultimate Tool for Resellers

We designed our platform to simplify and automate the process of running a resale business, giving you back valuable time to grow and focus on what matters. We provide an all-in-one solution built to help resale businesses accelerate their growth and scale with ease, whether they sell on Poshmark, Depop, eBay, Mercari, or all of them.

How We Help You Sell Smarter and Faster

Our core mission is to eliminate the tedious work that slows you down. We start with the most time-consuming task: listing. Simply upload your photos, and our AI will instantly generate complete listings with optimized titles, descriptions, and prices.

From there, you can list everywhere with one click. Our multi-store support allows you to publish your items across all your marketplaces without ever switching tabs, effortlessly reaching more buyers. As one of our users, FabFam, put it: "Reeva has cut my listing time by more than half. I can take photos, voice-to-text my details, and let Reeva handle the rest."

Save Time with Powerful Automation

Growing your visibility and sales requires constant activity. We automate these crucial but repetitive tasks. Our platform automatically shares your products on Poshmark to increase visibility and sends personalized offers to interested buyers without you lifting a finger.

We also help keep your inventory fresh by relisting stale products to bump them to the top of search results. Most importantly, we prevent the dreaded oversell. Our system instantly delists sold items from all other marketplaces. "The feature I use 100% the most—and couldn't live without—is the AUTO-DELIST feature," says user AlistairBP.

Ready to put your business on autopilot and watch your sales grow? Start your free trial and experience the power of automation.

Grow and Scale Your Business with Ease

Management is key to scaling. We provide the tools to do it effectively. You can update and manage hundreds of listings in bulk, track sales and profits with powerful business analytics, and even give team members access with multi-user account options as your operation expands.

This efficiency directly translates to growth. User TUFFNY noted, "I've cut down my admin time by at least 30%, which has allowed me to source more products and expand my offerings."

Streamline Your Finances with Full-Service Accounting

Say goodbye to complicated spreadsheets. Our platform includes full-service accounting tools to automate your bookkeeping. Connect your bank accounts, and we'll automatically record your transactions, expenses, and fees.

You can upload photos of receipts for seamless record-keeping and audit protection, and our system categorizes your income and expenses to make tax filing easy. With clear profit and loss reports, you can make smarter business decisions based on real data.

Work From Anywhere, Anytime

Our platform is designed for the modern reseller. You can manage your entire business seamlessly on your mobile, desktop, or tablet. Unlike other tools, we do not require a Chrome extension or for you to keep your laptop on for operations to run.

You can truly run your business from anywhere. As user AlistairBP, who now sells 10-15 items a day, said, "Being able to manage my entire reselling business through my iPhone is truly industry-leading—nobody else does it to this degree."

Real Results from Resellers Like You

The proof is in the numbers. Resellers using our tools have achieved incredible results, including a 4x increase in selling amount, a 7x increase in sales, and a 10x increase in listing amount per hour. One user, Vintage Vault WV, increased their items sold by 372% in just three weeks.

Whether you're new to reselling or a seasoned veteran, our platform provides the tools to succeed. Hiview Reloved expanded to eBay and Depop easily, stating, "I’ve created more listings in the few months of using Reeva than I was able to create all of last year when trying to do it on my own."

Poshmark vs. Depop: Which is Right for You? (A Summary)

To help you make the final decision, here is a summary table that lays out the core differences between Poshmark and Depop.

Ultimately, Poshmark is the better choice if your inventory consists of contemporary, mid-to-high-end brands and you prefer a standardized, hands-off approach to shipping and returns. Depop is ideal if you sell vintage, unique, or trendy items, want more control over your policies and shipping, and are targeting a younger audience.

But why choose? The most successful resellers don't limit themselves to one platform. They go where the buyers are, and with the right tools, you can too.

Conclusion: Stop Juggling, Start Scaling with Reeva

The Poshmark vs Depop debate highlights a key truth of reselling: different platforms serve different niches. Poshmark excels as a marketplace for Millennials seeking popular, high-quality brands, offering a structured environment for sellers. Depop thrives as a creative, Gen-Z-focused online thrift store, giving sellers the freedom to build a unique brand with flexible policies.

While both are powerful on their own, managing them—along with other channels like eBay and Mercari—creates a mountain of administrative work that can stifle growth. Listing, delisting, sharing, and tracking inventory across platforms is a full-time job in itself.

This is where we come in. Our platform was built to eliminate that burden. We automate everything from listing creation and cross-posting to delisting sold items and sending offers. We replace 3-5 different programs with one seamless, all-in-one solution that includes powerful analytics and automated bookkeeping. You get to stop juggling tabs and start focusing on what you do best: sourcing and selling.

Don't let manual tasks dictate the limits of your success. It's time to scale your resale business with ease.

Start your free trial today and see how Reeva can transform your business.