Understanding Poshmark's My Shoppers Feature

For any reseller on Poshmark, the ultimate goal is to turn closet views and likes into completed sales. You spend hours sourcing, photographing, and listing items, but converting that passive interest into active purchases can be the most challenging part of the business. You know people are interested, but how do you bridge the gap between a ‘like’ and a ‘buy’?

Poshmark has introduced a powerful, data-driven tool designed to solve this exact problem. If you’re a seller looking to grow, you need to be using it. This guide will provide an in-depth look at this feature, explaining exactly what it is and how to leverage it to increase your sales.

We'll cover everything you need to know about the Poshmark My Shoppers feature, from what it is to the specific strategies you can employ today. By the end, you'll understand how this tool can help you build stronger customer relationships and drive significant growth for your resale business.

What is My Shoppers on Poshmark?

My Shoppers is a data-driven feature introduced by Poshmark CEO Manish Chandra at a virtual PoshFest. It was designed with one primary goal: to get sellers closer to securing sales and unlocking new levels of growth, whether they are new to the platform or seasoned veterans.

At its core, the tool leverages key customer interactions—specifically likes, bundles, and comments—to provide sellers with actionable insights.

It maximizes the data gathered from both your potential and previous buyers, giving you a clear view of who is most interested in your closet. Powered by best-in-class technology, My Shoppers delivers insights with what Poshmark describes as razor-like precision, allowing you to launch specific, targeted engagement with customers based on their unique interactions with your listings.

Think of it as the strategic action you take based on the data provided by another feature, My Closet Insights. Together, these two tools work hand-in-hand to guide sellers in gently nudging a lead through the sales funnel, with the end goal of a successful purchase.

How to Access and Use Poshmark My Shoppers

Getting started with the My Shoppers tool is straightforward. It is available to all sellers in the regions where Poshmark operates, including the United States, Canada, Australia, and India. You can access the feature on both the Poshmark website and the mobile app, ensuring you can connect with your buyers from anywhere.

Finding the Feature

To locate the My Shoppers tool, you have two simple options:

1. Navigate to your Account Tab.
2. Click on your display photo (located in the top-right corner on the web or the bottom-right corner on the app).

From there, you will see the "My Shoppers" button, which will take you directly to the dashboard.

Navigating the My Shoppers Dashboard

Once inside, you have the ability to filter and organize your customer data to fit your strategy. The tool allows you to generate a customized My Shopper List based on specific criteria.

You can choose which type of data to view:

• Likers: Poshers who have liked one or more of your available listings.
• Bundlers: Poshers who have added at least one item from your closet to a bundle.
• Past Buyers: Customers who have previously purchased from you, with the ability to see information from months ago or even the past year.

Furthermore, you can arrange this data in your preferred order to prioritize your outreach. You can sort your lists based on:

• The total number of likes.
• The number of bundled items.
• The most recent shopper activity.

This level of control allows you to focus your efforts on the shoppers who are most engaged or who have shown the most recent interest, increasing the likelihood of a successful interaction.

Strategies for Using Poshmark My Shoppers to Boost Sales

Understanding the tool is one thing; using it effectively is another. The My Shoppers feature is designed to help you target potential buyers and retarget past customers. Here are concrete strategies you can implement to turn those insights into income.

Engage Your 'Likers' List

The 'Likers' list is your pool of potential customers. Every Posher who has liked an available item in your closet is automatically added to this list. This isn't just a vanity metric; it's a list of warm leads waiting for a nudge.

Your goal is to convert these likes into sales. The My Shoppers tool enables you to take direct action. You can add items a shopper has liked directly into a bundle for them. To make the offer more compelling, you can gather other items from your closet that complement the ones they've already shown interest in and add those to the bundle as well.

This action serves two purposes. First, it reminds the liker of an item they were interested in. Second, it informs them that they can save on shipping costs if they purchase it along with other items in a bundle, providing a clear value proposition.

While creating these bundles is a powerful way to engage, it can become time-consuming as your business grows. Managing a large inventory and ensuring your listings are optimized is critical to this strategy's success. This is where having a streamlined workflow becomes essential for scaling.

If you find yourself spending too much time on manual listing tasks instead of strategic selling, it may be time to explore a more comprehensive solution. We designed our platform to help resellers accelerate growth with ease. You can learn more by starting a free trial.

Convert Your 'Bundlers' List

The 'Bundlers' list is comprised of shoppers who are one step closer to making a purchase. These Poshers have already shown significant interest by adding at least one of your items to a bundle. Your task here is to encourage them to complete the checkout process.

My Shoppers gives you a direct line of communication. You can send personalized comments directly to those considering bundles. This provides an opportunity to offer exceptional, personalized service that can make all the difference.

Beyond comments, your most effective strategy is to send enticing offers. The tool allows you to extend several types of promotions to these shoppers:

• Special Seller Discounts: Send an irresistible bundle discount to nudge them toward the purchase.
• Shipping Discounts: Offering reduced or free shipping is a proven method to close a sale.
• Other Promotional Offers: Get creative with your promotions to stand out.

Manually sending offers to every bundler can be a full-time job. While Poshmark’s tool is excellent for targeted, manual outreach, scaling this process requires automation. Our platform includes features to send personalized offers to buyers without you lifting a finger, freeing you up to focus on sourcing and strategy.

Retarget Past Buyers for Repeat Business

One of the most valuable, yet often overlooked, assets for a reseller is their list of past customers. It's far easier to sell to someone who has already had a positive experience with you than to attract a brand new customer. The My Shoppers tool helps you effectively retarget these past buyers.

You can filter your Shoppers List to view customers who made a purchase months ago or even a year back. This allows you to re-engage them, remind them of your closet, and turn them into loyal, repeat customers.

A great strategy is to reach out to a past buyer when you list new items that match their previous purchase style. For example, if a customer bought a vintage band t-shirt from you six months ago, you can send them a message or a new bundle offer when you list more items from that genre.

Strategic Timing for Maximum Impact

When you reach out matters almost as much as what you say. The My Shoppers tool gives you the ability to engage at any time, but some times are more effective than others.

Consider timing your outreach for moments when people are most likely to shop. The facts suggest focusing your efforts on:

• Payday Fridays: Many people get paid on Fridays and are more inclined to treat themselves.
• Weekends: Shoppers generally have more leisure time on weekends to browse and finalize purchases.

By aligning your offers and comments with these peak shopping periods, you increase the probability of capturing a sale.

Scale Your Poshmark Business Beyond My Shoppers with Reeva

Poshmark's My Shoppers is an excellent feature for engaging directly with your customers on that platform. It provides the insights you need to turn interest into sales. However, as your resale business grows, you'll likely expand to other marketplaces like eBay, Mercari, and Depop. Managing inventory, listings, and sales across multiple platforms manually is not just difficult—it's a barrier to growth.

That's where we come in. We built Reeva as an all-in-one platform designed to simplify and automate the complexities of running a modern resale business, giving you back time to focus on what truly matters.

Solve the Listing Bottleneck

The single biggest time-sink for most resellers is creating listings. Taking photos, writing descriptions, and filling out item specifics for each marketplace is tedious work.

Our platform transforms this process. You can turn photos into complete listings instantly; just upload your pictures, and we'll generate titles, descriptions, and prices for you. With one click, you can then publish your items to all your marketplaces without ever switching tabs.

As our user LawyerPosh noted, we have a "best-in-class cross-listing tool" that can "upload an entire existing closet (e.g. from Poshmark) on a phone app with virtually no user input." Another user, FabFam, found that our platform "cut my listing time by more than half."

Automate Key Tasks for Growth

Beyond listing, daily tasks eat away at your time. Sharing your Poshmark closet, sending offers, relisting stale items, and delisting sold products are all crucial for visibility and sales, but they are also repetitive.

We automate these tasks to boost your visibility and maximize sales:

• Automatically share your products on Poshmark to increase visibility.
• Send personalized offers to buyers without lifting a finger.
• Relist stale products to keep them fresh and at the top of search results.
• Instantly delist sold items across all platforms to prevent overselling. Our user AlistairBP calls this the feature he "couldn't live without."

A True All-in-One Platform for Resellers

Serious resellers often find themselves juggling multiple programs—one for listing, another for inventory, and spreadsheets for accounting. We consolidate everything you need into a single, seamless platform that you can access from your mobile, desktop, or tablet.

With our platform, you can manage your business with powerful tools:

• Bulk Management: Update and manage hundreds of listings in bulk with ease.
• Business Analytics: Track sales and profits to make smarter decisions.
• Multi-User Access: Give team members access as you scale.
• Full-Service Accounting: Connect your bank accounts, capture receipts, and automatically categorize income and expenses. As PCT Vintage Finds said, "No more spreadsheets."

Proven Success for Resellers

Our platform is trusted by top resale businesses across the country because it delivers real results. We are designed to accelerate growth and help sellers scale with ease.

Here's a snapshot of what our users have achieved:

Ready to stop juggling apps and start scaling your business? Try our 7-day free trial and see the difference automation can make.

Final Thoughts: From Insights to Sales

Poshmark's My Shoppers feature is a significant step forward for sellers on the platform. It provides the data-driven tools necessary to engage more intelligently with likers, bundlers, and past buyers, guiding them effectively through the sales funnel.

By using the strategies outlined above—engaging your likers with custom bundles, converting bundlers with targeted offers, and retargeting past customers—you can leverage this feature to build stronger relationships and see a tangible increase in your Poshmark sales.

However, true growth in the modern resale landscape requires more than just platform-specific tools. It demands efficiency, automation, and a holistic view of your business across all sales channels. My Shoppers is a fantastic tool in your arsenal, but to truly scale, you need a system that handles the heavy lifting for you.

Take control of your resale business today. When you're ready to amplify your efforts across all marketplaces and automate the tasks that hold you back, we're here to help. Start your free trial of Reeva and experience the future of reselling.